Businesses live and die by their ability to sell. When it comes to cloud
computing, this is no different. The benefits associated with selling in the
cloud are shorter time to market, revenue streams that don't tend to
fluctuate, and a shortened sales cycle. Despite common belief, the key to
successful selling in the cloud doesn't rely on the technology infrastructure
behind the scenes -- the real key is in billing.
Monetizing the Agreement
In essence, a cloud solution is an agreement between the vendor and the user.
The ability to monetize that agreement is the heart of how to sell in the
cloud. The more customers using your solution, the more revenue you create.
To ensure a steady and predictable revenue stream the back end systems need
to be able to support it.
Function Before Form
The temptation with any sales process is to sell the sizzle; however, in a
cloud e... (more)
Even in its nascent stages, cloud computing is rapidly becoming the talk of
the technology industry. A full-fledged transition to the cloud computing
platform will truly revolutionize the landscape of day-to-day business
processes. Many perceive it to be an ideal game-changer; however, it still
cannot fix a multitude of inevitable problems:
1. The Higher Security Illusion: Cloud computing is still in its infantile
stages. And its incapability of fail-safe protection of data is causing many
businesses to fear a breach in security. Perhaps this fear is justified,
given that very f... (more)
Making the transition from marketing on-premise to marketing cloud solutions
isn't easy. Market cloud solutions successfully by providing content that
your customers are searching for.
As a software reseller you know that the number of enterprise software
solutions being offered in a cloud environment is only getting bigger.
Maintaining a product portfolio composed of only on-premise solutions is
eventually going to wipe out your business. Research organizations are
predicting that ‘the cloud' will dominate every facet of the software
industry; no matter how concerned customers ... (more)