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Karin Wilson

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Top Stories by Karin Wilson

Making a successful transition from selling an on-premise solution to selling in the cloud requires a fundamental shift in business strategy.  Many organizations fear cloud solutions, but the reality is that cloud is here to stay and either you change your business or go down like a sinking ship. This infographic provides an overview of what it was like to sell an on-premise solution compared to what it will be like to sell "in the cloud". Courtesy of: Salesworks ... (more)

Cloud Computing Can't Fix These Problems

Even in its nascent stages, cloud computing is rapidly becoming the talk of the technology industry. A full-fledged transition to the cloud computing platform will truly revolutionize the landscape of day-to-day business processes. Many perceive it to be an ideal game-changer; however, it still cannot fix a multitude of inevitable problems: 1. The Higher Security Illusion: Cloud computing is still in its infantile stages. And its incapability of fail-safe protection of data is causing many businesses to fear a breach in security. Perhaps this fear is justified, given that very f... (more)

Software Sales in the Cloud

Businesses live and die by their ability to sell. When it comes to cloud computing, this is no different. The benefits associated with selling in the cloud are shorter time to market, revenue streams that don't tend to fluctuate, and a shortened sales cycle. Despite common belief, the key to successful selling in the cloud doesn't rely on the technology infrastructure behind the scenes -- the real key is in billing. Monetizing the Agreement In essence, a cloud solution is an agreement between the vendor and the user. The ability to monetize that agreement is the heart of how to se... (more)

Avoid Failure When Marketing Cloud Computing

Making the transition from marketing on-premise to marketing cloud solutions isn't easy. Market cloud solutions successfully by providing content that your customers are searching for. As a software reseller you know that the number of enterprise software solutions being offered in a cloud environment is only getting bigger. Maintaining a product portfolio composed of only on-premise solutions is eventually going to wipe out your business. Research organizations are predicting that ‘the cloud' will dominate every facet of the software industry; no matter how concerned customers ... (more)